PACKAGING THAT STARES BACK

The findings of a recent study led by Cornell University suggest that cereal box spokes-characters who make eye contact with consumers have a higher incidence of improving brand trust and brand connection thus influencing choice. And sales.

Gender crossover – beer for women

Brands that have traditionally been directed at a male audience are now launching various alternatives intended for women. And vice versa. This is especially evident in the cosmetic industry, think of Axe.

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